Since the reopening of the country and pub bar, and entertainment establishments, the business has recovered swiftly and many players are enjoying the 2019 peaks. With the influx of international tourists, estimated to top 30 million this vs 11 million in 2022, combined with domestic consumption, the industry is expected to enjoy  robust growth in this and the following years.

Backed with a solid database of more than 10,000 hoteliers, independent bar owners, restaurant chain operators, hospitality groups, and nightlife operators community in Thailand and Southeast Asia, together with unique programs, PBA 2023, Thailand’s first dedicated international trade show for pub and bar, will be a go-to platform for professionals to source new products, find new suppliers, discover recent trends and networking.